Eastleigh FC's Bold Pink Third Shirt Raises Money for Breast Cancer Awareness Month
Every shirt sold puts a fiver in the pocket of breast cancer charity — and the design is inspired by the tracks at Eastleigh Station.
Eastleigh FC have pulled back the curtain on their new third shirt for 2026/27 — and it's pink, it's purposeful, and it's raising money for one of the most important causes going. The club revealed the kit on October 8, 2026, with £5 from every sale heading straight to breast cancer charity. It's on sale at the club shop from October 9.
Pink With Purpose
The shirt is the work of Italian sportswear brand Erreà, who have gone bold with a vivid pink base that immediately catches the eye. Running across the front are flowing tonal lines — and here's where it gets local. Those lines are inspired by the pattern of the train tracks at Eastleigh Station, giving the design a distinctly homegrown identity that fans in the area will instantly recognise.
Black detailing around the collar and sleeves rounds off the look, keeping things sharp rather than garish. It's the kind of kit that works both on the pitch and as a genuine statement piece.
October Means Something
The timing of this launch is no accident. October is Breast Cancer Awareness Month — one of the most widely recognised health campaigns in the world — and Eastleigh have planted their flag firmly in the ground. The club will donate £5 from every shirt sold to charity, meaning fans who buy one aren't just getting new threads, they're directly contributing to the cause.
It's a simple mechanism, but it works. The more shirts shifted, the more money raised. And given that pink kits tend to shift pretty well, there's genuine potential here to make a real difference.
Sponsors and Season Ticket Sweetener
Utilita, the energy supplier, appears on the shirt as the official sponsor — a familiar name for followers of the club. Their branding sits against the pink base, keeping commercial commitments in place while the charitable mission takes centre stage.
For season ticket holders, there's an added incentive to get down to the club shop. Once the shirt goes on sale, season ticket holders can redeem 10% off their purchase — a small but meaningful saving that rewards the club's most loyal supporters. If you've got a season ticket and you're even vaguely tempted, that discount is worth factoring in.
What Happens Next
At the time of the announcement, the shirt had not yet arrived in store, but the club confirmed it was expected to land later that same day — meaning the club shop would have it available from October 9. Anyone keen to grab one early and get their £5 donation counted should head to the shop or keep an eye on club channels for confirmation it's in stock. With Breast Cancer Awareness Month running all through October, there's a window of opportunity to make a purchase that carries a little more weight than usual.
Source: Eastleigh announce third shirt supporting Breast Cancer Awareness Month