Websites for Roofers in Cowplain: Proving You Are Local and Getting the Call
Roofing customers are wary, and with reason. A Cowplain roofer's website has to show a real local firm before it does anything else. Here is what that takes, and a £500 build you own outright.
See the £500 website build ↓What should a roofer's website do?
It should show that you are a real, local firm, and then make it easy to ring you. In practice that means real proof, such as your base, your reviews and photos of your own work, plus a page for each service, a page for each area you cover and a tap-to-call number on every page.
Dean Keating, the Horndean-based publisher of Cowplain.co, builds this kind of site for trades. The price is £500 one-off. It is yours to own, with no contract or monthly fee, 200+ pages and 12 months of SEO included. See the £500 website build.
Trust comes before everything else
Roofing has a reputation problem with doorstep traders, so customers look hard for signs of a real, local firm. Show your real address or base, your insurance if you carry it, any guarantees you genuinely give in writing, and your actual Google reviews. Do not show anything you cannot back up.
Photos that name the place
Roofing sells on photos. Before, during and after pictures of your own jobs, with the area named, show that the work is yours and that it is local. A re-roof captioned with the part of Cowplain, Horndean or Waterlooville it was done in tells a customer more than any stock image.
After a storm
When the weather turns, roof searches jump and people ring the first firm that looks trustworthy. A tap-to-call number at the top of every page, and a clear line on whether you do emergency make-safe work, is what turns those searches into calls.
Most visitors are on a phone. Open your own site on yours and check you can ring the business in one tap from any page.
A page for each job
People rarely search for "roofer" alone. They search for "roof repair", "roof leak", "flat roof replacement", "chimney repointing", "fascias, soffits and guttering" and "new roof", usually with a place name after it.
Each of those should have its own page. A flat roof replacement and a slipped tile are different jobs at very different prices, and the customer searching for one is not looking for the other.
A page for each place
"Roofer in Cowplain" and "roofer in Horndean" are separate searches, and so is "roofer in Waterlooville". London Road joins all three, with Leigh Park alongside. A page for each place you cover, and for each service in each place, is how a small firm shows up across its whole area and not only in the street it is based on. That is where a 200-page site comes from.
Who you are up against
Cowplain.co has no ranked guide to roofers yet. The nearest is our sister site's ranking of roofers in neighbouring Waterlooville on their Google reviews, which shows the review counts established local firms have. Those counts are a big part of who gets the call. A website and a steady flow of genuine Google reviews work together. Neither replaces the other.
A basic listing on this site is free, so add your business to Cowplain.co as well.
Next steps
Our guide to website design for tradesmen in Cowplain lists the questions to ask any designer, beginning with whether you will own the site. How websites are priced is worth reading before you ask for quotes. For firms to compare, Waterlooville.co ranks web designers in neighbouring Waterlooville.
Quick answers
Who builds websites for roofers around Cowplain? Dean Keating, the Horndean-based publisher of Cowplain.co, builds websites for trades including roofers for £500 one-off, which you own outright.
What does a roofer's website need on it? A page for each service, a page for each area covered, a tap-to-call phone number on every page, photos of your own jobs, your real base and your genuine reviews.
How do I show customers I am not a doorstep trader? Show your real address or base, your insurance if you carry it, any guarantees you genuinely give in writing, your actual Google reviews and photos of your own local jobs.
What does it cost? The build described here is £500 as a single payment, with no monthly fee or contract, 200+ pages and 12 months of SEO included.
Can a designer add badges or guarantees for me? Only ones that are true. Never let a web designer add registrations, badges, guarantees or review counts you do not have.
About this guide
Cowplain.co is published by Dean Keating, whose business builds the £500 websites mentioned here. This guide recommends our own service, so compare it with others before you decide.
Share this article